When I first told you about my Abruzzo 2010 Calendar I said the following:
- All profits (which amount to €5 per calendar) will go to the Italian Red Cross.
- The calendar will be for sale until the end of February 2010.
I’m now going to make a little adjustment.
Since in a little over a week we’ll be into February, and approximately one twelfth of 2010 will be gone, it seems fair to reduce the cost of the calendar so I’ve dropped its price by more than 20%.
Why am I doing this? After a conversation with a fellow Abruzzo-phile I realised that anyone who bought the calendar now loses out on its value because January is almost over.
How does this affect contributions to the Italian Red Cross? I cannot reduce the manufacturing or shipping costs, so for each calendar sold from now on the Italian Red Cross will still get all the profits, which will now be €2.
Yes, less money goes to charity per calendar, but maybe I’ll sell more calendars!
Most likely you’re reading this post because you have an interest in Abruzzo. If that’s true you no doubt remember the work done by the Italian Red Cross to help the victims of the L’Aquila Earthquake which struck in April 2009. Buying this calendar will not only give you a beautiful memento of Abruzzo but it will also help make a small but tangible contribution to an organisation that dedicates itself to helping disaster victims throughout Italy.
Once again here is a preview of the calendar,
(If the preview above does not display in your browser please click here.)
Please note that I will not be making any more price reductions and the calendar will be for sale only until the end of February 2010.